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Sanquin Operation Aorta The Invaders case Minecraft World

Client: Sanquin

Case: Operation Aorta

Game: Minecraft

How do we leverage the power of gaming and Minecraft to teach a new generation about the importance of blood?


Blood bank Sanquin, together with agency The Invaders, launched an educational Minecraft world about the role of blood, called Operation Aorta. Players ages ten and up are challenged to complete an important mission in the human body, with a unique skin as a reward.

The world is playable for all via this landing page, or watch the trailer for an extended preview.

Learn more