Client: Sanquin
Case: Operation Aorta
Game: Minecraft
How do we leverage the power of gaming and Minecraft to teach a new generation about the importance of blood?
Pitch:
Blood bank Sanquin, together with agency The Invaders, launched an educational Minecraft world about the role of blood, called Operation Aorta. Players ages ten and up are challenged to complete an important mission in the human body, with a unique skin as a reward.
The world is playable for all via this landing page, or watch the trailer for an extended preview.