Client: Blood Centers of America (BCA)
Case: Heal for Real
Partner: Team Liquid
Game: Multiple (no, that’s not a game title)
“The shortage of blood donations is something which only society can solve. That’s why this campaign suits us so well,” Victor Goossens, founder Team Liquid.”
Victor Goossens, founder Team Liquid.
How to increase awareness and appeal of blood donation among American youth?
Pitch:
We hooked up BCA with Team Liquid, a leading and highly successful eSports team in the United States. This collaboration was activated both online and offline for a year. BCA and Team Liquid also created exclusive incentives for blood donation supporters, such as #HealForReal themed mobile blood drives and a one-time appearance of the CS:GO team in red kits instead of their signature blue during a significant match of the year. All these efforts raised awareness for blood donation within the esports community.
Results:
36,886 hours of Twitch viewing during the BCA charity stream in partnership with Team Liquid.
Twitching to get started with your gaming campaign? Or think you can beat us in CS:GO? Let’s go!