Ingame shirtsponsor in FIFA22

Samsung Galaxy is prominently featured on Team Gullit's shirt in the FIFA 22 game. The brand provides itself with a position in-game to ensure the visibility of the brand during FIFA 22 matches.

The reading alliance/coalition

Hidden Tales

The Reading Coalition and Ubisoft join forces to combat disinterest in reading among youth. We develop new short stories to read which are inspired by the world of Assassin's Creed Valhalla.



More than 7.400 young people register themselves as blood donors during the #myfirstblood campaign. Sanquin becomes partner of the LEC and rewards donors with a League of Legends in-game skin.

International Judo Federation

The Mystery of the Budokan

After 57 years, the Olympic judo tournament returns to the Budokan in Tokyo. To introduce a new generation of children to the values of judo, the International Judo Federation launches a custom Minecraft Experience, starring the historic stadium.



Our own fascination with a certain topic can also inspire us to launch campaigns. Why doesn't Johan Cruyff have a 98 rating in FIFA? In collaboration with Koen Weijland and 39,000 soccer fans, we step into the breach.

DOMINO’s pizza

Best part-time job for gamers

Recruiting thousands of pizza chefs and delivery drivers in an overheated job market. The partnership with the eDivisie significantly increases Domino's as a favorite part-time job employer among Dutch youth.


World record blood type testing

When the European League of Legends finals take place in Rotterdam Ahoy, Sanquin will not miss this opportunity. As their partner, we create the most surprising activation, and set the world record for determining gamers' blood type!


eDivisie Cup

In the 2018/19 season, we support KPN's partnership with the eDivisie. The highlight is the KPN eDivisie Cup activation. Over 5,000 FIFA19 players signed up for this competition.

Blood Centers of America (BCA)

First Blood Saves Lives

BCA as an official First Blood partner of the LCS, the largest American esports competition. We create a campaign related to this competition in order to raise awareness for plasma donation, and reward American donors with a League of Legends skin.


Dutch College League

Over 2,800 STEM students sign up with YoungCapital during the YoungCapital Dutch College League, which is the first esports competition to be broadcasted live on TV. A milestone in the Netherlands!