Double Bronze at the Esprix Awards
Two very different campaigns, one shared mission: unlock relevance through play. At this year’s Esprix Awards, we scored big with two Bronze awards , both rooted in the power of community.
🥉 Fast Moving Category
Knorr – #ModTheVeg
In collaboration with Knorr, we launched #ModTheVeg, a global campaign that flipped food logic in gaming. Vegetables, usually underpowered in games, were modded back into the spotlight.
Across Minecraft, Fortnite, and even GTA, we added new veggie-powered features, from Knorr stock cubes and in-game parkour challenges to a literal vegetable-shaped car. Together with MullenLowe, Mindshare, Weber Shandwick and a crew of global creators (including Ninja), we turned healthy food into a gaming win.
The result? A worldwide conversation about veggie equality, 54M+ hero film views, and a 22% boost in Knorr’s gaming association.
🥉 B2B & Employee Experience Category
Politie Nederland – Give a Nod to the Mod
In this campaign for Politie Nederland, we redefined what it means to be a protector, by drawing a direct line between moderators in games and police in society.
Mods and officers both keep communities safe, yet rarely get recognition. So we flipped the narrative. From heartfelt tributes at TwitchCon Rotterdam, to surprise moderator spotlights with creators like StreamwithLien and Morrog, we helped gamers give credit where it’s due.
More than a tribute, this was a strategic brand perception shift, making the police more relatable, visible, and future-facing for a new generation.
