CLIENT: International Judo Federation
CASE: The Mystery of the Budokan
How can we use gaming to introduce children worldwide to the values of judo?
For the first time in 57 years, the Olympics are returning to Tokyo. Like in 1964, the judo tournament will be held at the magical Budokan stadium. Where Anton Geesink wrote history and won his gold medal.
We’ll launch The Mystery of the Budokan, an educative Minecraf experience for children worldwide. In this world, players collect hidden objects and solve eight different quests. These quests were based on the eight core values of judo, such as respect, friendship, and honesty. An innovative way to introduce children to judo.
Minecraft has 140 million active players worldwide. Never before had a sports federation utilised Minecraft to introduce children to their sport the way the International Judo Federation has.