CASE: Ingame shirtsponsor
PARTNER: Team Gullit
How to make Samsung part of the FIFA22 community by using an in-game integration?
We initiated a partnership between Samsung and Team Gullit, the most successful FIFA-academy in the world. As one of the few FIFA teams, associated with EA Sports, Team Gullit has an in-game kit with their logo on it in FIFA22. Our campaign is built around Samsung’s sponsorship of Team Gullit. The Samsung Galaxy logo can now be seen on all shirts of Team Gullit players in FIFA22. Consequently, they are represented in all in-game matches whenever the kit is being worn and thus Samsung has become a part of the most popular videogame in The Netherlands. As a result of the sponsorship multiple activations will be rolled out this year. These will contribute to the awareness and popularity of Samsung Galaxy within the Dutch FIFA22 community.