Increase awareness and the appeal of blood donation amongst American young adults.

We partnered BCA with Team Liquid, one of the United States’ biggest and most successful esports teams. The year-long partnership was activated both online and offline, and included custom made, exclusive incentives for fans who donated during this period. Under the flag of #HealforReal, we also organised multiple blood drives, and the players on the CS:GO team wore custom red jerseys in lieu of their signature blue tenues to one of the most important games of the year. All to raise awareness within the esports community for the importance of blood donation.

 

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