Make flowers the most accessible and sympathetic way of saying thank you for teenagers and young adults.

When you think of gaming and flowers, you automatically think of OG Esports. The European team and its fans have been using the sunflower emoticon for years as encouragement during competitions. ‘Spam this flower to give N0tail power’ refers to the elite player on the Dota2 team. It is by now impossible to imagine the OG Esports timeline without this phrase. We set up a partnership between FloraQueen and OG Esports and developed a campaign encouraging OG Esports fans to show each other some real life support through flowers. Part of the revenue was donated to the WHO.

 

Results

More positive reactions from fans on OG Esport’s social media channels. Sunflowers dominate the timeline.

 

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