CASE: KPN eDivisie Cup
’What makes the KPN Edivisie Cup special is that both amateurs and professional FIFA-players of well-known clubs can partake.'
How can KPN leverage its partnership with the eDivision to bring fans and their heroes closer together?
KPN partners with the eDivision. We choose center this partnership around bringing fans and their heroes (professional gamers) closer together. The main event is the KPN eDivisie Cup: a national FIFA19 competition that will be held alongside the regular eDivisie cup. Over 5.000 teenagers and young adults register and compete against the professional players from the eDivisie. Playing for a price they all want to take home: a fully organised trip to the Champions League finals.
Over 5.000 teenagers and young adults registered for the KPN eDivisie Cup.
The KPN eDivisie Cup created a lot of positive buzz within the gaming community. Finally, they get a change to meet their heroes – live or online. NOS Jeugdjournaal and Hart van Nederland, as well as other news outlets, cover the finals.
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