Increase the appeal of Young Capital amongst highly educated bèta students.

After thorough analysis, we redefine this target audience as League of Legends players. YoungCapital fulfils the greatest needs of the esports student societies at colleges and universities. We developed a large scale competition between these societies: the Dutch College League. The first esports competition to be broadcasted on television. Games will be live-streamed on FOX Sports and the winner will be representing the Netherlands during the World Championship League of Legends for amateurs in Jakarta.

 

Results

2.800 bèta registrations for YoungCapital.

Largest PR-campaign in the history of YoungCapital.

Reports by e.g. NOS, RTL Nieuws, Volkskrant, and NRC.

 

Want to find out more?

Would you like to know more about this case? We’d be happy to share all our insights and results.

Get in touch and we can tell you all about it over a cup of coffee.

 

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