Increase Domino’s appeal as an employer for students.

We matched Domino’s to the eDivisie. Under the umbrella of ‘Best job for students’, they ran a year long campaign proving that Domino’s is the perfect employer. Current and new employees got to be the firsts to play the new FIFA20 game, and were offered an organised trip to Gamescom. The partnership really took off when we asked the analysts and presenters of the eDivisie to participate in an episode of ‘Commentatoren in je oren’ which we shot in a Domino’s store.

Results

250.000 views of ‘Commentatoren in je oren’ (without any media budget)
99% positive sentiment regarding the videos on Youtube.

Domino’s was the strongest riser (71 to 8) on the list of favourite student jobs.

Best job for students was awarded with a SAN Accent.

Want to find out more?

Would you like to know more about this case? We’d be happy to share all our insights and results.

Get in touch and we can tell you all about it over a cup of coffee.