Client: UM & Fernandes
Case: You Drink Fernandes Together
Partner: Supergaande
Platform: Twitch
Develop a gaming campaign to heavily support Fernandes and the “drink together” concept among gamers.
Pitch:
We form a natural partnership where “together” resonates through the project DNA. With Fernandes as the sender, we set up a content series on Twitch with comedy artist duo Supergaande. Together with the “friends of the show” they take on a weekly challenge. The content produced on Twitch is then distributed on all Supergaande’s channels on Instagram, TikTok and YouTube.
Results:
- Twitch: 41,535 viewers
- Instagram 1,070,300 views
- TikTok: 1,340,700 views
- YouTube: 298,556 views
Join us at our Haarlem offices for a can of Fernandes! Are you a Cherry Bouquet person? Or is Cream Ginger your thing? The fridge is cool, gaming is hot. Let’s talk.