Case: KPN eDivision Cup
“What makes the KPN eDivision Cup unique and special is that amateurs and professional FIFA players from renowned clubs both participate.”
NOS Youth Journal
How can KPN use its eDivision partnership to bring FIFA fans closer to their favorite players?
KPN has a strong alliance with eDivision. To bring FIFA fans closer to their heroes, the professional players, the KPN eDivision Cup was established as the flagship activation of this partnership. Over 5,000 young gamers signed up to compete against eDivision’s professional players in FIFA19. The tournament offered a grand prize that every fan dreams of: a trip to the Champions League final.
More than 5,000 young gamers registered for the KPN eDivision Cup. The tournament received a huge positive focus and offered gamers the chance to compete against their heroes both live and online. The final was reported by notable media outlets including NOS Jeugdjournaal and news show Hart van Nederland.
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