Client: De Leescoalitie
Case: Hidden Stories
Game: Assassin’s Creed Valhalla
“Young people can now discover stories from renowned Dutch writers, inspired by Assassin’s Creed, through a mobile app.”
How can gaming be leveraged to overcome youth disinterest in reading?
We connect up de Leescoalitie with Ubisoft, a leading global game developer, famous for its blockbuster title, Assassin’s Creed. The game’s rich and immersive storyline provided inspiration for creating new stories. Well-known Dutch authors Ronald Giphart and Margje Woodrow wrote “Hidden Stories” for 14 to 18-year-olds and published them on the Ubisoft Special app, complete with game visuals, videos, and audio clips to enhance the reading experience. This new strategy, dubbed “Readification”, successfully brought the worlds of gaming and literature together to combat youth disinterest in reading.
- 75,066 downloads of the stories
- 90.4% positive reviews in the app
- 4 out of 10 young people expressed increased motivation to read due to the stories“Young people can now discover stories from renowned Dutch writers, inspired by Assassin’s Creed, through a mobile app.”
National Media Coverage: RTL News, de Telegraaf newspaper, NU.nl and more Awards: Gold AMMA Award, SAN Accent, Bronze Esprix, Bronze Sponsorship Ring, Leffie, and “Most Innovative Sponsorship of the Year” Sponsorship Ring.
Interested in learning more? We can tell you the full story: but remember, nothing is true.